History of GoldCoast Mortgage

We weren’t always here. Where did our brand originate from?

Simply put, our business exists because of you. Specifically you; who are taking the time and your attention to read this piece.

GoldCoast Mortgages history and our market endurance are traced back to early individual extensions of trust granted by customers, to us, in arranging financing for a home purchase for themselves, or their family.

There were specific handshakes, that without, you would not be reading this web page because we would not be in business. While I’d love to list them all here, I’d be taking the clip out of a spring loaded mechanically driven Swiss watch. But if I could only name ONE person, that would be Attorney Dave Peterson, thank you Dave.

If your history with GoldCoast goes back more than a decade and a half you’ll know that this story wasn’t written without co-founders Rick Collin’s authorship (June 30, 1964 to February 28, 2011). Without Rick’s specific and direct action, the words GoldCoast Mortgage becomes nothing more than exhaled words trapped in the 1990’s inside a defunct Rantoul Street barroom. Not a day goes by that we are not impacted by either Rick’s words (“Rick-ism’s”) or his actions. Rest in Peace Rick.

Now our industry continues to evolve and a mortgage of the future will look different than those of today. However, our willingness to listen, learn, help, share and guide will remain unchanged. Our differentiating propulsion resides in our Client-Centric-Mission.

Through the early millennium, our ability to understand the real problem at hand (as it relates to real estate) worked out well for many clients. Those clients felt compelled to ask us to listen to problems that people they cared about were facing.

GoldCoast’s history was in those conversations and collaborations which kept coming and coming. We are honored and humbled, every Monday when turning the lights on to start another week, and every Friday watering the plants and taking the trash out before another weekend. All this without any paid advertising. Our lack of advertising expense (and time saved chasing our tail) allowed us to keep our financial machinery operating at the most efficient level obtainable.

GoldCoasts History was cemented by what we didn’t become.

We began to be asked about issues we didn’t have expertise on; our growth came only when we declared where we were not capable.

Those were difficult conversations and redirecting a billable client to another firm can feel awkward, but we made that a prerequisite for us when we can’t excel in a specific category.

If you’ll allow the metaphor …. retaining our focus allows us to not become distracted with other recipes. We cook one meal only, and we cook it to perfection. That took a lot of pressure off our team of trying to be all things to all people. Our clients found it refreshing too. Wouldn’t it be relieving to know that your baker, ‘straight up’ tells you she can’t accommodate a gluten free request than trying to bake that for you?

Through our journey we’ve financed the equivalent of every single home in more than one entire Essex County town. GoldCoasts history and observations become valuable to our future clients. We’re twenty-five years local and know most street names in the county. If there was a Quiz Show featuring our region, you’d want us on your team!

We remain gratefully loyal to you,
for your interest in us.